It’s hard to tell what the main event was in the Traeger booth at the HPBA show last weekend. With logging, brisket, and pig butchering at the helm of the big orange tent, we definitely had the most fun and our booth was packed.
Traeger blazed into New Orleans for the Hearth, Patio & Barbecue Association show (HPBA) on the Riverwalk. The HPBA hosts the #1 tradeshow in the outdoors industry each year for dealers, patio company owners, industry leaders, and corporations to see what’s new in the industry. We had our 2016 Pro Series grills out in front for people to kick the tires and get hands on with the new body style. Chef Marco, Cam of Bam Bam’s BBQ, and Danielle of Diva Q were grilling, smoking, and barbecuing up a smorgasbord of samples each day so that people could taste the Traeger difference.
Those who know the Traeger brand tossed their show maps aside and followed the delicious Traegercue aromas straight to the big, Traeger booth in center court. We loved hanging out next to Yeti, sharing our flavorful samples and showing potential dealers how simple and delicious it is to cook with wood pellet fuel. As it was St. Patrick’s Day, there was a parade, jazz music, and Cameron made over 100 lbs. of his famous brisket to feed the masses.
This little piggy is going to market
Chef Marco Niccoli butchered a whole heritage pig and broke it down into 25 primal cuts. He used every single cut and every part of the hog in preparing it for Diva Q to cook through the night over hardwood, just like the original cavemen, primal-style.
On Friday, Danielle did a pork and bacon candy demo, Kenny demonstrated grilling capacity with tri-tip, and we did a sneak peek of our amazing new grill. That’s right, we’re adding a new smoking barbecue grill to the family, stay tuned for the reveal in the next couple months--Traeger is the fastest growing wood pellet grill in the industry.
We were thrilled with the response we received from HPBA attendees, thank you. If Traeger Pellet Grills start appearing at your local outdoors store, the shop owners were probably at the HPBA New Orleans show. So keep your eyes peeled, truckloads of Traegers are coming your way.